Scottsdale Bridal designer Jeanne Hankerson of SJ Couture aims for success in the business of romance !

September 28, 2011

Since winning last year’s Emerging Designer Award at Phoenix Fashion Week, Jeanne Hankerson’s bridal couture business has taken flight. After showing her gowns at the New York Bridal show in New York last April, Jeanne designed her second bridal line for Spring 2012. The 13- piece collection will make its first public debut on the runway at Phoenix Fashion Week , Oct. 7. Jeanne will also introduce a limited collection of evening wear done in soft metallics, which she says is a “natural extension” of her growing bridal business.

Jeanne invited us to go behind-the-scenes for SJ Couture‘s Spring catalog shoot, shot here in Paradise Valley at the Montelucia Resort. Jeanne says they chose the chapel at Montelucia because it provided the perfect setting for her new line; with its rustic wooden doors, crystal chandeliers and antique mirrors as a backdrop, Jeanne’s design aesthetic of simple, understated elegance was brought to life before our very eyes.

SJ Couture Photo Shoot

Model Ashley Letucci and photographer Katina Patriquin

Makeup artist Linda Wagner styled the models make-up. Hairstyles by Ruca Bowman of

Hairstyling by Linda Wagner for SJ Couture

Makeup artist Linda Wagner styling model Alexsandra Kras


Model Alexsandra Kras for SJ Couture

Alexsandra's hair in a chic twisted bun, the perfect combination of sleek and tousled.


Madison Brown - SJ Couture

Model Madison Brown


Model Ashley Letucci

Model Ashley Letucci - flawless !

Model Madison Brown and Jeanne Hankerson, designer of SJ Couture

Model Madison Brown gets some last minute primping from designer Jeanne Hankerson


Molina Fine Jewelers provided all the exquisite jewelry for the shoot; it was truly breathtaking and we oohed and aahed over it all day.

But it was photographer Katina Patiquin‘s amazing work that really brought all the visual elements together, as she captured the romance of a bride on her wedding day – in the gown she’s always dreamed of !

Here’s our exclusive first look at this talented designer’s Spring 2012 bridal line, as photographed by Katina…


Model Madison Brown, wearing SJ Couture "Kendra" gown

Model Madison Brown, wearing SJ Couture "Kendra" gown

Kendra gown details: Full length silk taffeta gown with silk dotted swiss on the bodice, covered buttons down the back. Lined in silk charmeuse.

Madison, wearing Kendra gown, SJ Couture

The Kendra gown has a modern, fresh look; the wide waistband emphasizes the waist for a flattering fit.


Alexsandra Kras, wearing Sabrina, SJ Couture

Model Alexsandra Kras, wearing "Sabrina" tea length gown.

Sabrina gown details: Italian silk and cotton lace lends a beautiful “touch me” element to this striking tea-length gown, featuring a boat neck, silk charmeuse waistband and a touch of tulle at the hemline.


Ashley wearing Fiona gown, SJ Couture

Model Ashley Letucci wearing Fiona gown

Fiona gown details: This elegant gown with optional bolero jacket is silk georgette, lined with silk charmeuse. Three ribbons built into waistband can be tied into bows at back. The distinctive bolero jacket features three quarter sleeves, edging in silk charmeuse. Perfect for an evening wedding !


Alexsandra Kras wearing Becky gown, SJ Couture

Model Alexsandra Kras wearing Becky gown

Becky gown details: The French silk lace on the bodice is an elegant re-embroidered lace which gives it a three-dimensional, textured look. The tulle detail peeking out from underneath the skirt adds a feminine, princess-like feel to this dreamy tea-length gown.


Madison wearing Madison, SJ Couture

Model Madison Brown, wearing "Madison" gown. Poetry !

Madison gown details: Silk georgette, lined with silk charmeuse and soft, feminine flutter sleeve. Train cascades beneath bow detail in back.


Ashley Letuuci in Lulu gown - SJ Couture

Ashley Letucci goes en pointe in the dreamlike Lulu gown

Lulu gown details: Silk duchesse satin bodice, lined in silk charmeuse, with a tulle skirt. The ideal choice for a fairy-tale bride who wants to dance the night away !

You can see more of the SJ Couture Spring line on the SJCouture website. Our thanks to Katina Patriquin, for allowing us to publish her beautiful photos. It was a joy to watch her work.

I hope you will be at Phoenix Fashion Week this year on Friday, October 7 to cheer on one of Scottsdale’s most talented local designers and see her beautiful gowns in person !

{ 1 comment… read it below or add one }

sharon baloun October 3, 2011 at 7:17 am

Loved the photography, style , and design of the article. Lovely gals and beautiful gowns, fun to review.

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